Do you put your underpants in the freezer?

The Pervocracy is one of my favourite blogs. Cosmocking is one of my favourite features, wherein Cliff Pervocracy deconstructs the contents of Cosmo magazine from a sex-positive/feminist perspective. Read it. Then read everything else on her site

According to Cosmocking the latest edition of the magazine included the following tip: About an hour before you get dressed, pop your panties in the freezer. Then slip them on just before you head out the door–you’ll have the right kind of shivers in all the right places.

Initially I scoffed at the idea, but when I shared my skepticism on Facebook and the Twitters, a few people replied that they have tried and enjoyed briefsicles.

Perhaps my judgement was too hasty. What is your opinion of frozen undies?